fourworlds

They paved paradise and put up a parking lot. Joni Mitchell

Personal Branding crams the the boundless, fluid, multi-dimensional beauty of human nature into tiny display-ready boxes. It clear-cuts the complex ecosystem of our souls and erects an internal factory farm focused on the monoculture of our most marketable commodities. Watered repeatedly in the embalming fluid of the non-biodegradable social network stream, form eclipses substance, shadow masquerades as light and the look-and-feel of living replaces the experience of life.