Spock Rides Again: Bringing to Life a Key Concept of “Switch” Through Archetypal Action Figures.

I’ve been having a lot of fun recently bringing physical props into my VizThink facilitation work. One technique I’ve been playing around with recently is the use of action figures, puppets and ventriloquist dummies in the Persona creation process. A key concept from Chip and Dan Heath’s new book, "Switch: How to Change When Change is Hard", gave me a great opportunity to extend the idea where no man had gone before:

One of the key ideas in the book is viewing a change’s impact on “The Rider” (the rational mind) “The Elephant” (the emotions) and “The Path” (the environment). Since there is no better archetypal representation of The Thinker than Spock, I combined a 12” action figure together with a toy elephant to create this “Made to Stick” prop that brings the concept to quirky life.