fourworlds

But this IS my uniform: Organizational Conformity vs. Personal Creativity

Photo for High School Newspaper Ad

A t-shirt and jeans has been my daily garb of choice since I was old enough to choose my own clothes. This photo of me was was taken for a High School newspaper ad in my Senior year. (I’m wearing an iron-on-letter “Make It With An Elf” shirt and a “McCarthy for President” button.)

Over the past month, I’ve spent a lot of time working on a creative project for a client that has a fairly hierarchical dress code. Executives (and want-to-be’s) wear suits and ties, while support personnel are typically attired in Business Casual. One of the guys I’ve been working with admitted feeling like he needs to wear a suit to be taken seriously within the organization.

Oops.

Although I generally take a “When in Rome” approach, I ended up attending a few initial ad hoc meetings in a t-shirt and jeans. And I found that instead of relegating me to the Business Casual Worker Bee Caste, my arguably inappropriate apparel seemed to move me outside the hierarchy.  It contributed to giving me a sense that I had the Consultative Court Jester permission to speak freely and offer perspectives that those within the organization might be afraid to voice.

Maybe I’m reading too much into a little cloth and a few buttons. But it seems to me that organizational structures that promote conformity and hierarchy work against innovation and creative thinking. I’ve also noticed that even the most die-hard “professionals” will loosen up and come up with their own out-of-the-box ideas if given a safe and supportive environment.

Although I’m sure there will be plenty of dressed up days in my future, I’m still of the opinion that Business Casual is an oxymoron.

19 October 2009 fashion business


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