March 2009
11 posts
6 tags
Personal Branding as Human Factory Farming
They paved paradise and put up a parking lot. Joni Mitchell
Personal Branding crams the the boundless, fluid, multi-dimensional beauty of human nature into tiny display-ready boxes. It clear-cuts the complex ecosystem of our souls and erects an internal factory farm focused on the monoculture of our most marketable commodities. Watered repeatedly in the embalming fluid of the non-biodegradable...
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The Sheer Joy of Books in my Pocket
I’ve been a lover of books and a voracious reader for as far back as I can remember. You know the kind: One of those kids who stays up hours after being sent to bed, reading surreptitiously under tented covers with a big flashlight. Over the decades, hardly a night has gone by that I haven’t escaped into a half hour of reading before submitting to sleep.
I’m a bit of a geek...
6 tags
That Bitch Stole My ReTweet
There’s been discussion recently about “retweet theft.” I have a two problems with any gravity attached to that concept. One is philosophical and the other technical.
Philosophical: I admit I sometimes feel a twinge of indignity when a follower posts a link I recently tweeted without giving me the RT credit. Fortunately, I usually remember that buying into any sense of being...
4 tags
Decision Matrix For Social Sharing
“Who Cares” is the essential question to ask yourself before posting to a social network. One way to evaluate your social circles is to rate them on:
how much a typical member cares about you
how interested they are in a particular topic.
This concept can be used to divide followers and social network friends into four general groups which are pictured as quadrants on the...
